Jamie Oliver’s TED Prize wish: Teach every child about food

Speaker: Jamie Oliver

Length: 21:54

Summary

Jamie Oliver, a British chef and TV personality, delivers a talk on the importance of food education. Jamie presents a series of health related statistics. “Statistically, 2/3 of the people in this room are overweight or obese.” “25% of deaths are caused by heart disease” He talks about his experiences, visiting Huntington, West Virginia, the most obese town in the United States and shares the personal stories of a few of the people he met there. His conclusion is that there is a triangle of influence that is shaping the landscape of food.

1) Home

  • Unhealthy food served at home

2) School

  • Reaches 31 million kids , twice a day, 180 days a year
  • Serves highly processed food (burgers, pizza, sloppy joes)

3) Main St

  • Made up of fast food and supermarkets
  • Plagued by misleading labels (low fat, means high sugar)

After showing a clip of some young students misidentifying cauliflower as broccoli and turnips as onions, Jamie lays out his vision of the future. He calls for food ambassadors in supermarkets to help people shop and teach them to cook simple healthy recipes.. He wants the government to help get big brands to put food education at the heart of their businesses. Back in Huntington, WV, Jamie worked on swapping the unhealthy menus of the schools there with healthier foods. He was able to make the switch for $6500, a fraction of their original budget.

Jamie ends his passionate speech with his TED Prize wish: “For you to help a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”

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