Sally Kohn: Don’t like clickbait? Don’t click

Speaker

Sally Kohn is a liberal political commentator, community organizer, and founder and chief education officer of the Movement Vision Lab, a grassroots think tank. Kohn was a contributor for the Fox News Channel.

Summary

The internet can be a nasty place, and has been shown to be much worse if you are gay, a woman, or a person of colour. Sally herself has found a fake twitter account which accuses her of being a bull dike, a man hater, and someone who only talks to spread her ‘perverse sexuality’.

However, if everyone hates this, we can change it by making a small sacrifice. People are no longer passive receivers of a media run by elites – no longer is the world divided into media creators and media consumers. By reading twitter or posting to a blog we are making a public act. We decide what gets attention by clicking on something – algorithms will decide that is what you need to see more of.

60% of Americans think America is becoming incivil, but they also click these the same ridiculously worded rumour-mongering articles. In an increasingly noisy media landscape, there are more incentives to make as much noise as possible. The tyranny of the loud encourages the nastiest comments. We need to change the incentives.

When you see someone abused, do something – drown out the negative with the positive. And don’t click on nasty and inane stories – it only encourages more of them. Clicking on them will force more stories of the same to appear.

My Thoughts

Good advice to all – however I disagree with her about ‘doing something’ to online trolls. By ‘being a hero’ and fighting nasty comments, you are giving them merit. By responding to a nasty article or a nasty person, you are triggering another incentive in both the article and the trolls. The articles are nasty because that generates controversy – by responding to an article you are feeding that controversy.

Beyond that – spread the word to others. Don’t click on garbage – it only encourages more garbage.

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