Derek Sivers: How to start a movement

Speaker

Derek Sivers is best known for being the founder and former president of CD Baby, an online CD store for independent musicians.

Summary

Derek shows a video of a crowd forming around a single shirtless dancer (the leader). He dances alone for a while, then someone else comes forward. They dance together for a while, and are embraced as equals. Then a couple more come over and start dancing, and soon a large crowd forms around them.

So what can we learn from this?

  • As a leader, you must encourage your first followers. Embrace them as equals and treat them well.
  • The first follower is the one who turns someone from a shirtless nut into a leader. The leader will get the credit, but the followers are brave for getting it started.
  • Once a group is formed, the rest will start flocking towards it. Suddenly it isn’t weird or risky – if they’re quick they can still be part of the ‘in’ crowd, rather than feeling left behind.
  • For this reason, an early follower is a special kind of leadership.
  • If you see a single person with a good idea, be that first follower.

My Thoughts

Fun short talk, with some nonetheless useful messages. Nearly half of the video is the opening and ads that accompanied older TEDs.