Derek Sivers: How to start a movement

Speaker

Derek Sivers is best known for being the founder and former president of CD Baby, an online CD store for independent musicians.

Summary

Derek shows a video of a crowd forming around a single shirtless dancer (the leader). He dances alone for a while, then someone else comes forward. They dance together for a while, and are embraced as equals. Then a couple more come over and start dancing, and soon a large crowd forms around them.

So what can we learn from this?

  • As a leader, you must encourage your first followers. Embrace them as equals and treat them well.
  • The first follower is the one who turns someone from a shirtless nut into a leader. The leader will get the credit, but the followers are brave for getting it started.
  • Once a group is formed, the rest will start flocking towards it. Suddenly it isn’t weird or risky – if they’re quick they can still be part of the ‘in’ crowd, rather than feeling left behind.
  • For this reason, an early follower is a special kind of leadership.
  • If you see a single person with a good idea, be that first follower.

My Thoughts

Fun short talk, with some nonetheless useful messages. Nearly half of the video is the opening and ads that accompanied older TEDs.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s