Heather White: It’s Not About ‘Working the Room’

Speaker

Heather White is the founder of Smarter Networking, which has been operating since 2001.

Summary

Heather consults about how to ‘work a room’ during networking events, and is constantly asked 3 things

  • How to break into a group
  • How to start a conversation
  • How to escape from someone

During networking, plenty of people try to look busy and hope not to be approached. Heather gives advice on how to talk to strangers – because at many points in our lives we need to be able to speak to strangers, and it’s good to have the ability to do so.

You can practise talking to people in queues, rather than awkward silence. You can talk to people behind you when shuffling in and out of a lecture theater, or waiting for the toilet, or waiting for food.

The three questions you should keep in the back of your head when talking to a stranger are

  • So what do you do?
  • What has happened? Talk about a shared experience (lecture or talk or presentation – the reason you are at the event)
  • What is about to happen that you could talk about?

To escape when stuck with someone, you can excuse yourself to go and get a drink or go to the toilet.

Heather’s networking has got her private tours of Buckingham Palace and 10 Downing St. While not every conversation will end so exceptionally, it is still helpful to be warm and easy to talk to. Try to talk to a random stranger, and see ‘how deep the rabbit hole goes’ (to quote Morpheus from The Matrix)

My Thoughts

This is a TedX talk, but an interesting topic. It looks like an introductory talk to a university event, and covers things at a very basic level. Nonetheless, her ‘3 questions’ guide to talking with someone is useful. As is the encouragement to try talking to strangers. As she alludes to in the end – only by trying will we work out the benefits.

Looking deeping into Heather’s work, I found a quote from an interview here: http://www.wearethecity.com/inspirational-women-heather-white/

Can you share any tips for any members for improving their careers through networking?

Educate yourself through reading, observing and testing what you have learnt.  Be patient because networking isn’t going to provide all the answers immediately – it takes time.  Be disciplined to do something for someone everyday.  Get clear about what you want your networking to do for you AND for others.  Know that you have an imagine/brand if you like within your community, know what it is and if you don’t like it, change it. Write down everything that you hate about networking, what scares you or takes you out of your comfort zone.  Then challenge your thinking about networking and instead become the type of networker you would feel proud of.  And everything that scares you, take it on, practice getting good at it.

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